Squeeze page

Squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, persuade, or otherwise “squeeze” a visitor into providing one of their most valuable pieces of personal data: the email address.

Marketers devote a great deal of time and money to collecting a “list” of highly targeted subscribers as a result. Common methods for gathering a mail list include business reply mail, telemarketing, list rentals, and co-registration agreements.

As a general rule, Internet marketers try to keep the content on their squeeze pages to a minimum. The goal of the page is to obtain the visitor’s email address; additional information could distract the user or cause them to “click away” to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages.

Source: Landing Page Series, by Amber Case, flickr, License: Creative Commons

Squeeze page - from around the web

• How to Create Squeeze Pages: What Makes an Awesome Squeeze Page Design? explained.
• 13 Great Landing Page Examples You'll Want to Copy in 2020
• Landing page best practices
• How to create a squeeze page [template included]

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