Squeeze page

Updated: Sat, 21 Mar 2015 by Rad

Squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, persuade, or otherwise "squeeze" a visitor into providing one of their most valuable pieces of personal data: the email address.

Marketers devote a great deal of time and money to collecting a "list" of highly targeted subscribers as a result. Common methods for gathering a mail list include business reply mail, telemarketing, list rentals, and co-registration agreements.

As a general rule, Internet marketers try to keep the content on their squeeze pages to a minimum. The goal of the page is to obtain the visitor's email address; additional information could distract the user or cause them to "click away" to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages.

Landing Page Series | Wet Paint

Source: Landing Page Series, by Amber Case, flickr, License: Creative Commons

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